Prab joins RYSE after spending over a decade scaling startups, developing award-winning campaigns, and working with icons like Post Malone and Gordon Ramsay.
Since making the leap from marketing to financial advising, Prab has brought a unique blend of creativity, empathy, and analytical insight to every client relationship. With a deep-rooted belief that personal finance is about more than just money—it’s about meaning—Prab is committed to helping individuals and families align their wealth with the life they truly want to live.
“Growing up, I watched my mom build something out of nothing. She didn’t just raise my sister and me on her own—she raised a business too. That blend of grit, heart, and compassion is something I carry with me every day. I may not have known I’d end up here, but I’ve always known I wanted to do work that mattered.”
Prab’s approach to financial planning is direct, collaborative, and grounded in care. Clients often say it feels like working with a close friend who just happens to know a lot about optimizing wealth. Whether it’s helping a VP of Product navigate equity compensation, creating a gameplan to help young physicians erase med school debt, or guiding a family through long-term planning, Prab meets each person where they are—and helps them get to where they want to go.
Education & Credentials
Davidson College graduate with a Bachelors in Philosophy and Mass Communications
Series 7 and Series 66 licensed
Ongoing education in tax planning, equity comp, and behavioral finance
Prab believes that doing right by others isn’t just good business—it’s a life philosophy. Based in Los Angeles’ vibrant Art District, he enjoys long walks with his rescue pup Arya, a well-stocked spice cabinet, and a growing collection of vinyl records and guitars. When he's not helping clients build their futures, you’ll find him cooking elaborate meals, quoting anime, out on the golf course, or shooting hoops at his local gym.